Marketing

Urban Retail's Marketing Department has seasoned marketing executives at the corporate office, and a support team of individuals with graphic design and analytical training. The department acts as a marketing agency for each property, directing property specific marketing programs and incorporating Urban Retail programming and alliances when appropriate.

Urban Retail's approach to marketing is distinguished in two critical ways. First, customized Marketing Plans are developed using extensive market research and broad-based experience. Then, customized Marketing Budgets are developed to address the individual needs of a property and its market. As with every discipline within the company, the goal of Urban Retail's marketing department is to enhance the value of each asset.

Urban Retail serves a vastly diverse portfolio of commercial real estate. A strong benefit of our network is our ability to pick and choose among many options to find the best creative programming and mix to properly market any property.

Urban Retail's Marketing Department leads the industry in providing dynamic, innovative marketing services to our shopping centers. Access to the latest in industry initiatives – website development, in-mall sponsorships, advertising, integrated tourism programs, and relationship marketing – makes every property in the portfolio more competitive. Urban Retail's state-of-the-art accounting systems allow clients to gain access to marketing budgets at any time. Urban Retail's marketing managers are efficient managers of the property's marketing budget. The marketing managers work with all departments to most efficiently allocate expenses to increase the property's cash flow.